Tuesday, July 22, 2008

What You Should Know About the Hoodia 60 Minutes and BBC Reports

By Reagan Miers

I do a lot of research and writing on hoodia supplements. I realized that I haven't written about the hoodia 60 minutes and BBC reports. I feel it's important to bring these reports up because they are being twisted around on many websites. The claim that 60 minutes and the BBC endorsed a specific brand of hoodia diet pills is bogus. Don't believe the lie.

It is all too common to see the words, "Endorsed by" or "As featured on" and then see the CBS 60 Minutes logo and the BBC logo on websites that are promoting or selling hoodia supplements. This makes people who are shopping for hoodia supplements believe that the products on these websites have been endorsed by 60 Minutes and the BBC. The truth is these two media companies never mentioned a specific hoodia diet pill, tested or endorsed one.

60 minutes reporter, Leslie Stahl, did do a story on the hoodia gordonii plant on November 21, 2004. She traveled to South Africa's Kalahari Desert to see the native plant growing in the wild. She ate a small piece of it. She later reported that she wasn't hungry all day and that the hoodia gordonii plan did work in suppressing her appetite.

This was all that Stahl reported about hoodia. Stahl, nor 60 minutes, endorsed a specific brand of hoodia diet pill. In fact, 60 minutes didn't even feature a specific hoodia supplement in their show. But, you wouldn't know this unless you had seen the program yourself or read the show's transcript. Hoodia sellers are simply taking this report and twisting it around to their advantage in an attempt to sell their specific hoodia supplements.

Another example of how shady marketers are trying to get you to believe a lie is they have used the same tactics with the hoodia BBC report. Tom Mangold, BBC correspondent, did a show on hoodia in 2003. He, too, went to the Kalahari Desert to see for himself if the hoodia gordonii plant would affect his appetite. Not only did Mangold eat a small piece of the plant, but his camera man also ate a small piece of the hoodia gordonii plant. Afterwards they said they, "did not even think about food" that day. They went on to say they weren't hungry for breakfast the following morning and their appetites for lunch were almost nonexistent.

As before with the hoodia 60 minutes report, the BBC did not test a specific hoodia supplement, or endorse one. All that Stahl and Mangold did was test the plant directly to get a first hand report on whether the plant controlled their appetites. Neither journalist endorsed or tested a particular hoodia supplement.

The next time you visit a website promoting or selling a hoodia supplement that claims their product was featured or endorsed by 60 Minutes and the BBC, immediately click to another website. Any company that is willing to misrepresent a media story so that it works to their advantage so they can sell more of their products obviously isn't honest. If they aren't willing to be honest about something as simple as the media coverage of hoodia on 60 Minutes and the BBC, how honest do you really think they are about the quality and authenticity of the product they are selling?

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